Create a perfect voiceover brief

How to make a brand stand out...

Creating an impactful voiceover brief can feel like a daunting task, but it needn't be.

With a well-drafted brief, you'll communicate your brand's message more effectively, enticing your audience and ensuring they remember you.

Here's a quick guide on how to create a compelling voiceover brief and how our team can help you find the perfect voice for your brand, campaign or indeed any content you create.
Step 1: Identify Your Brand's Personality
First off, pinpoint your brand's personality. Is your brand fun and youthful, or perhaps sophisticated and professional? This will guide the tone and style of your voiceover.
Step 2: Know Your Audience
Next, consider your audience. A voice that appeals to millennials might not strike the same chord with baby boomers. Make sure you specify your target demographic in your brief. It helps us understand what style of voiceover will best connect with your listeners.
Step 3: Define Your Purpose
Then, define the purpose of your voiceover. Are you explaining a complex service, selling a product, or simply narrating a story? The purpose dictates the pace and delivery of the voiceover. A slow-paced voice may work well for explainer videos, while a high-energy tone might be better for sales-focused content.
Step 4: Decide On The Voice
Now comes the fun part – deciding on the voice you'd like. Do you envisage a deep, authoritative voice, or a warm, inviting one? Should it be formal and eloquent or friendly and conversational? Should it have a regional accent? These specifics will help narrow down the search for your ideal voiceover artist.
Step 5: Include Unique Directions
Finally, make sure to share any special requests or unique directions that you think would add a spark to your voiceover. It could be anything from incorporating specific phrases to using a unique intonation.
How can we help?
At Voiceovers Ltd, we’re experts at matching your voiceover brief to the ideal voice. Our extensive roster of voiceover talent ensures we can find the perfect match to reflect your brand's character and campaign objectives. Once you've given us your brief, we handle the rest, from casting to recording and editing, delivering a polished, high-quality voiceover that resonates with your audience.
Creating a voiceover brief doesn't have to be challenging – with a clear idea of your brand and audience, along with a sprinkle of creativity, you'll be well on your way to creating something memorable. And remember, we're always here to lend a helping hand!
So, ready to create a voice that speaks volumes about your brand? Let's get started!

If you'd like help from us to suggest some appropriate options please get in touch. Just pick up the phone and call +44 (0)20 7099 2264 or click the link below and drop us an email.